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Google AdSense is a program developed by Google that allows website publishers to generate income from their content by displaying targeted advertisements on their web pages. Advertisers bid on ad space, and Google matches relevant ads to the content of the website.
How does Google AdSense work? When a visitor clicks on an ad, the website publisher earns a portion of the revenue generated by the advertiser. AdSense is one of the most popular online advertising programs and can be a significant source of income for website owners with a substantial amount of traffic. Additionally, joining Google AdSense is free, easy to set up, and manage.
How are Google AdSense earnings calculated? To calculate the number of ad impressions, multiply the pageviews by the number of ads on each page. To calculate the number of clicks, multiply the ad impressions by the click-through rate (CTR). Google AdSense revenue is then calculated by multiplying the pageviews by the number of ads per page, CTR, and cost per click (CPC), as follows:
Google AdSense revenue = pageviews × ads per page × CTR × CPC
Alternatively, Google AdSense earnings can be calculated using the following formula: